Who is Augustine Ramaita? All about the Kenyan football agent

Stephanie Beatrice

In the revolutionary world of football, where the roars of the crowd match the energy of the footballers on the pitch, there exists a behind-the-scene master who influences the transfers in Kenyan football.

Augustine Ramaita, a renowned football agent in East and Africa, has mastered the art of negotiations and football management.

Dig further into the article to learn more about his role as a football agent in shaping Kenyan and African football’s ever-evolving landscape.

Augustine Ramaita’s profile summary

Full name:Augustine Ramaita
Place of birth:Mombasa, Kenya
Current residence:Nairobi, Kenya

He is the founder of Shujaa Sports Management

Augustine Ramaita is one of the most influential football agents in Kenya, the Chief Executive Officer, and the founder of Shujaa Sports Management.

His sports management company represents and manages sportsmen, especially footballers.

He wanted to become a professional footballer when he was young

Since he was young, Ramaita has wanted to be a professional footballer, but it didn’t work out for him.

As a result, he decided to try other businesses but landed on football, which was and is his passion, thus founding Shujaa Sports Management.

Augustine Ramaita, a Kenyan-based football agent.
Augustine Ramaita founded Shujaa Sports Management, which helps footballers advance their careers locally and abroad. Image: Instagram/augustine_ramaita_

His role as an intermediary involves representing footballers during local and international football club transfers.

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He also acts as an advisor to the players he represents. Thus, his major role is to look out for their players and work behind the scenes outside the pitch.

His passion and drive for football led him to become a football intermediary representing footballers. Since then, he is glad that everything fell into place.

He has kept his personal life private

The Kenyan football agent prefers to keep his personal life private, thus not hinting whether he has a wife or children.

His social media page involves football or work-related posts; when he is not working, he travels or spends time with his friends.

He has not revealed his net worth

What is Augustine Ramaita’s net worth? No information showcases Ramaita’s net worth.

When interviewed about his salary by Nairobi News, Ramaita laughed it off and said he could not say how much he makes.

Additionally, he said that the fact he is still in business means that he is comfortable. What matters the most to him is that he enjoys and loves his career as an agent in Kenya.

He helped John Avire transfer to Egypt’s Tanta SC

John Avire smiling
John Avire is a Kenyan footballer who got a move to Egypt’s Tanta SC. Image: X/zaxoguda

Ramaita has worked with many football players, both local and international, in transfers within Africa.

Among the players represented by Augustine Ramaita are Francis Kahata, John Avire, Musa Mohamed, Duke Abuya, and Ugandan footballer Allan Kataregga.

Francis Kahata is a Kenyan footballer who transferred from Gor Mahia to Tanzanian football giants Simba.

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The Kenyan agent also worked on John Avire’s international transfer from Kenya’s Sofapaka to Egypt’s Tanta SC.

He is wary of the mistrust footballers have on agents

One of the challenges Ramaita faces in his football agency career is a need for more transparency among players.

He explains that Kenyan footballers must trust their intermediaries to handle their transfer business, causing conflict.

Another challenge is that Kenyan footballers don’t want to invest in themselves.

Transferring to international football teams involves marketing yourself efficiently, which needs financial resources.

Most Kenyans are unwilling to invest $66 on simple marketing methods that might significantly improve their careers.

Ramaita sees Shujaa Sports Management operating internationally within five years.

Having founded the company in 2016, the Kenya football agent is proud of where Shujaa Sports Management is.

He aims to continue establishing and maintaining the networks in the football industry.

He sees Shujaa Sports Management as a big player in the transfer business beyond Africa and working with international football clubs in the next five years.

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